Plesser Holland Associates is a boutique public relations firm serving four practice areas: media, technology, academia, and financial services. The firm is headquartered in New York City, the media capital of the world, which enables us to maintain strong relationships with influential reporters, editors, anchors, broadcast producers and analysts. Kent Holland runs the second office in Washington, DC.
Plesser Holland believes that quality and targeted media visibility is the cornerstone of any successful communications program, and the firm has built its reputation on delivering results.
Beyond traditional communications services such as media relations, strategic counseling and event management, the firm is a pioneer in video blogging. Its video blog team creates custom online video platforms for clients and markets them to targeted audiences.
Founded by Andy Plesser, the firm celebrated its twentieth year in 2012.
We provide higher education institutions with faculty and institutional visibility, thought leadership for University Presidents and business school Deans, media outreach, public relations and strategic counsel.
We provide our business-to-business and consumer media clients with corporate strategy and media-to-media relations services.
We provide our technology clients with firm visibility and communications strategies, with expertise ranging from product launches to institutional coverage and social media.
We provide retail and investment banking firms with corporate strategy, media relations and executive visibility services. We can also help to boost the reputation of portfolio companies.
Since founding the firm in 1992, Andy Plesser and his team have focused on delivering media coverage that has a tangible impact on a company’s business. (As far as Plesser is concerned, if media coverage doesn’t make a difference to a business, there’s no point in getting it).
With a growing stable of education, financial services, technology, and media clients, Plesser Holland has built an award-winning reputation for winning coverage in the highest-profile media outlets in the country. Media relations is the company's specialty – “We do it better than anyone else,” says Partner Kent Holland, "and the results bear this out."
Everyone at Plesser Holland Associates has a resume thick with media and publicity experience, particularly in book publishing. As Andy Plesser likes to point out, book publicists have the biggest media Rolodexes in the business, and they’re very strong generalists. Partner Kent Holland is a veteran of one of New York’s top publishing houses.
Plesser Holland’s fast and smart team of media experts can also take advantage of the firm’s tight relationships with the broadcast media. Owing to the firm’s list of respected current and former clients such as WIRED, CNET Networks, ING DIRECT, Forrester.com, the Villanova School of Business, and the Tuck School of Business at Dartmouth, Plesser Holland Associates fields a steady stream of calls from TV news bookers and other journalists looking to interview experts on everything from Federal policy to computer viruses.
Plesser Holland Associates by no means limits its client offerings to media relations. The firm also offers analyst relations, editorial positioning, event planning, and competitive analysis programs.
The firm gives its clients other ways to communicate with their target audiences. Its unique “insider” advantage with the media has enabled it to go beyond the service offerings of traditional public relations firms by creating exclusive networking events that bring powerful business leaders together with top journalists.
The events range from intimate roundtable discussions, to gatherings of over 300 attendees. Plesser Holland launched MIT’s magazine, Technology Review, with a dinner event at an exclusive New York restaurant. The event was covered in by the New York Times and attracted reporters from media such as the Wall Street Journal, The New Yorker, Fortune, International Herald Tribune, National Public Radio, and The NBC Today Show.
“Our clients find the networking events of real value because they enable lasting one-on-one relationships with new business prospects and with key media constituents,” says Andy Plesser.
All of these services are provided with an eye toward giving the client the best bang for their marketing dollars. “We charge on a retainer basis,” Plesser explains, “Having a reasonable cost structure helps our clients forecast what they’ll be spending.” And because the Plesser Holland team achieves more results in less time, clients know that their PR budgets are well spent.
Our Leadership Team
Andrew P. Plesser, Founder and Principal, [aplesser(at)plesser.com]
For more than twenty-five years Andy Plesser has positioned dozens of high-profile companies for success in their respective markets. He founded the award-winning Plesser Holland Associates in 1992 with the goal of providing superior communications programs for public and private companies across several industries.
Plesser Holland Associates delivers clients an enhanced reputation, stronger brand, greater visibility, and a return on investment that is simply unrivaled. The firm's boutique size enables Plesser and his team to become personally invested in their clients' success, while at the same time providing the depth and breadth of programs found at larger agencies.
Prior to forming the firm, Plesser served as senior vice president and executive committee member of Howard J. Rubenstein Associates in New York. Plesser is a well-known industry veteran who has spoken at numerous conferences and has been prominently featured in public relations industry trade publications.
Kent Holland, Partner, [kholland(at)plesser.com]
Over the last fifteen years, Plesser Holland's Kent Holland has distinguished himself as one of the industry's finest media specialists. He leads the Plesser Holland Associates Washington, D.C. office and oversees media strategy for the agency's clients. He leads several of Plesser Holland's public relations programs and spearheads media strategy for the agency's clients. Holland has been with the firm since 1996 and has excelled in supervising award-winning public relations programs that produce results.
Holland and his team members have successfully catapulted CEO's to national acclaim, have launched winning product lines, and have taken companies to success in their respective markets. He has headed up accounts spanning multiple industries, from financial services to technology start-ups to national media organizations.
During his tenure at Plesser Holland Associates, Holland and his account team successfully launched technology investment bank Epoch Partners (later purchased by Goldman Sachs), positioned venture capital firms WaldenVC and Crest Communications Holdings for success in their industries, and led the client team that won the Bulldog Reporter Gold Award for Best Publicity for their work on Red Herring and Bulldog Reporter Bronze Award for their work on ING DIRECT.
Holland's prior publicity experience includes eight years in the book publishing industry at Random House and Carol Publishing Group.